Hailey Ye
ARTIME
This app is to help the unfamiliar art people to have a more understandable platform to find their ideal exhibition to enjoy art and share their ideas and thoughts.
What is
“Unfamiliar Art People”
01.
Interested in looking at art, but have not studied it and do not know much about it
03.
Have a general understanding of the classification of art, and do not know the professional words
02.
Compared with the meaning of the artwork itself, easier to be attracted by the appearance of the artwork and the layout of the exhibition venue
04.
Have their own ideas about artworks and exhibitions, but they are afraid to share their feelings with the real artists because of their lack of art knowledge
Problem
Now is the era when SNS (Social Networking Service) is more popular. Many people like to share photos taken in their lives online, such as Instagram, Twitter, Facebook and other platforms.
Museums and exhibits are great places to take pictures and share them. When people see photos of these exhibitions or photos shared by others on the Internet, they have no way to quickly obtain the information of this exhibition, and they need to search and investigate separately. Many museum and exhibition websites have very professional wording and only a few photos. It is difficult for unfamiliar art people to understand the specific information of the exhibition. There are also many people who have spent a lot of time and energy, only to find that it is not what they are interested in when they arrive at the exhibition.
However, the unfamiliar art people are the majority of the population. Various museums and exhibitions should also take this into consideration and attract more people who do not understand art to visit. There are also many museums that do not focus on art, such as the Ice Cream Museum. By taking photos of the beautiful scenes arranged in the exhibition and spreading them through SNS, more people can be attracted to visit.
These softwares lack social design, and the only social content is limited to uploading and selling artworks.
What app include:
1. Recommended exhibitions includes nearby and recently famous
2. Photos of exhibitions’ set up and artworks
3. Information of exhibitions & artworks & artists
4. Social platform to share the photos and thoughts about the exhibitions
What app focus:
1. Social platform for unfamiliar art people to share their experiences and communicate with each other.
2. Can mark the galleries on their photos and jump to the information page of the galleries.
User Journey (Kally)
User Test
Focus Painpoints
1
How to quickly and easily obtain exhibition information from the content shared
by others.
2
How to understand the type of exhibition more easily.
3
How to help users more conveniently judge whether to go to this exhibition.
90%
90%
60%
90%
Users thought this app is useful for the unfamiliar art people
“It shows like basics of people who don’t understand a lot of the concepts.”
“I kind of make something like this on Pinterest, if it’s already there, then you don’t even have to make it you could just get all the information on this app.”
90%
Users thought it’s good to have a place to share your thoughts
“I feel like people are honest on social media. It’s really well, like people say how they feel and if it was a good experience or bad.”
“This is where people can really see like authentic feedback, like when they explore how others really feel.”
60%
Users thought the categories of exhibitions are not clear enough
“Maybe would it could use, would be you offer possible search terms, like somebody doesn’t even know how to describe.”
“It would be good to have categories like photography that they could choose so they don’t have to think of it themselves.”
Links and buttons that can jump directly to exhibition information can be added to shared posts. In this way, the time and effort spent in finding exhibition information can be reduced.
By giving the exhibition more straightforward tags and allowing users to add suitable tags, it is more convenient to help judge and reduce the time for thinking.
The text part can be omitted, and the picture part can be highlighted more.
